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Privacy policy

Information on the processing of personal data B2Stock

Last updated: August 2026

Privacy Policy of Kedels.com

Information on the processing of personal data pursuant to Articles 13 and 14 of Regulation (EU) 2016/679 (“GDPR”).

This notice describes how personal data of users of the Kedels.com website, including any associated subdomains (hereinafter, the “Site”), are processed.

The notice is addressed both to simple visitors and to users who use the services available on the Site or purchase one or more products (the “Users”).

The Italian version of this notice is the legally binding text. This translation is provided for convenience.

1. Data controller

The controller of personal data is:

B2Stock
Viale Trieste, 9
46017 Rivarolo Mantovano (MN)
VAT 02768110203
SDI code: M5UXCR1

Contacts:

  • email: [email protected]
  • post: B2Stock – Viale Trieste, 9 – 46017 Rivarolo Mantovano (MN)

2. Categories of personal data processed

In the course of using the Site, various categories of personal data may be collected and processed, including:

  • browsing and access data, such as information on the browser used, pages visited, date and time of the visit, session duration and information relating to the User’s operating system and IT environment;
  • contact data, such as email address and/or telephone number;
  • identification data, such as first name, last name, place and date of birth and tax code;
  • company and professional data possibly communicated by the User;
  • further information and personal data voluntarily submitted through the contact forms on the Site;
  • data necessary for payments, such as information relating to payment cards and/or IBAN (“Bank Data”), to the extent such information is processed;
  • cookies and similar technologies.

For more information on the cookies used by the Site and the related processing of personal data, the User is invited to consult the dedicated Cookie Policy section.

The information indicated above is collectively defined, in this notice, as “Personal Data”.

3. Purposes of processing and related legal bases

Personal Data collected through Kedels.com may be processed for the purposes indicated below.

3.1 Browsing and operation of the Site

Personal Data may be processed to enable the proper operation of the Site, verify its performance and collect statistical information, including in anonymous or aggregated form, relating to the use of Kedels.com.

The legal basis of the processing is, depending on the processing carried out, the legitimate interest of the Controller pursuant to Art. 6(1)(f) GDPR or the User’s consent when required by applicable law.

The Controller’s legitimate interest consists in ensuring the proper operation, security and progressive improvement of the Site.

The provision of browsing data is normally connected with use of the Site. Disabling certain cookies or technologies may result in some features being unavailable.

Data relating to this purpose will not be retained for longer than 36 months and may be deleted or aggregated before that term, without prejudice to any retention obligations or requests from competent authorities.

Further information is available in the Cookie Policy of Kedels.com.

3.2 Handling of information and support requests

Users may contact B2Stock to obtain information, request assistance, or submit requests relating to quotes, orders, products or services.

Processing is carried out on the basis of the performance of pre-contractual measures taken at the data subject’s request, pursuant to Art. 6(1)(b) GDPR.

Provision of the necessary data is essential to enable B2Stock to handle the request. Without such information it may not be possible to provide a response.

Personal Data used to handle requests will be deleted within 2 years from the conclusion of the related matter, without prejudice to any further legal obligations.

Support requests and related tickets may be retained in anonymous and aggregated form for statistical purposes and internal reporting.

3.3 Registration and management of the personal account

Personal Data may be used to enable the User to create and manage an account on Kedels.com, including in order to place and manage purchases.

The legal basis is the performance of pre-contractual or contractual measures requested by the data subject, pursuant to Art. 6(1)(b) GDPR.

Provision of the data required for registration is necessary to create and use the account.

Data will be retained for as long as the account remains active. For technical reasons, some information may be kept in the systems for a maximum of 30 days after account deletion.

B2Stock also reserves the right to periodically verify the User’s interest in maintaining the account in the event of a prolonged period of inactivity and may delete inactive accounts, after giving notice where required.

The User may amend and update their data through the features available in the account.

3.4 Management of purchases and orders

Personal Data are processed to enable the User to purchase the products available on Kedels.com and to allow B2Stock to manage the order and fulfil the resulting contractual obligations.

The legal basis is the performance of pre-contractual measures and of the contract to which the data subject is party, pursuant to Art. 6(1)(b) GDPR.

Provision of the requested data is necessary to conclude and perform the purchase. If the data are not provided, B2Stock may be unable to process or finalise the order.

Data will be retained for the period necessary to perform the contract and, thereafter, within the limitation periods and retention obligations provided by applicable law, generally up to 10 years, except where longer retention is needed for legal defence.

3.5 Cart recovery and incomplete purchases

If a User adds one or more products to the cart without completing the purchase, B2Stock may use the User’s email address to remind them of the products in the cart or to check whether they need further information to complete the order.

The legal basis indicated for this processing is the Controller’s legitimate interest, pursuant to Art. 6(1)(f) GDPR.

That interest consists in facilitating the completion of a purchase procedure already started by the User.

The data subject may object to the processing at any time by contacting [email protected]. Objection will not have negative consequences for the User.

Data will be retained solely for the period necessary to pursue the purpose indicated above.

3.6 Commercial and promotional communications

Subject to the data subject’s consent, B2Stock may use contact data to send newsletters, offers, promotions, commercial communications, information on new products and other initiatives relating to Kedels.com.

Communications may be made by email, telephone, SMS, social media or other automated means, within the limits permitted by applicable law.

The legal basis of the processing is the data subject’s consent, pursuant to Art. 6(1)(a) GDPR.

Provision of data for marketing purposes is optional and any failure to consent does not affect the possibility of purchasing products or using the other services of the Site.

Consent may be withdrawn at any time by using the unsubscribe link in promotional communications or by writing to [email protected].

Unless consent is withdrawn earlier, data processed for this purpose may be retained for a maximum of 5 years.

3.7 Communications relating to similar products (“soft spam”)

Where permitted by applicable law, the email address provided by the User in connection with a purchase may be used for commercial communications relating to B2Stock products that are analogous or similar to those already purchased.

The legal basis is the Controller’s legitimate interest in promoting similar products to its customers.

The data subject may object at any time by using the unsubscribe link in the emails received or by contacting [email protected].

Unless the data subject objects earlier, the email address will no longer be used for this purpose 24 months after the last commercial contact.

3.8 Requesting and managing reviews

Users who have purchased a product on Kedels.com may receive a communication aimed at collecting a review of the purchase experience or of the product purchased.

The legal basis is the Controller’s legitimate interest, pursuant to Art. 6(1)(f) GDPR, consisting in assessing and improving the quality of the products and services offered and the level of customer satisfaction.

Participation is optional.

Data collected for this purpose may be retained for a maximum of 5 years and subsequently anonymised or aggregated.

3.9 Handling of disputes, complaints and protection of rights

Personal Data may be processed to handle complaints, disputes and data subjects’ requests as well as to establish, exercise or defend B2Stock’s rights in extra-judicial or judicial proceedings.

Processing may be based on the performance of contractual or pre-contractual obligations, pursuant to Art. 6(1)(b) GDPR, and on the Controller’s legitimate interest in protecting its rights, pursuant to Art. 6(1)(f) GDPR.

Data will be retained for the period necessary to handle the dispute and in any event within the limitation periods provided by applicable law, without prejudice to the need to retain them longer in connection with judicial proceedings or personal injury.

3.10 Corporate and extraordinary transactions

Personal Data may be disclosed or processed in the context of negotiations, reorganisations, acquisitions, transfers, mergers or other extraordinary transactions concerning, in whole or in part, B2Stock’s business.

The legal basis is the Controller’s legitimate interest, pursuant to Art. 6(1)(f) GDPR, in managing and carrying out such transactions.

Data retained solely for this purpose will be deleted when they are no longer necessary in relation to the transaction concerned, without prejudice to any legal obligations.

4. Data retention and minimisation principles

B2Stock applies the minimisation principle provided by the GDPR and periodically verifies the need to retain Personal Data.

Data will not be retained for longer than necessary for the purposes for which they were collected, unless longer retention is required by law or is necessary to establish, exercise or defend a right.

When the purposes of processing have been exhausted, B2Stock will, as appropriate, delete the data or anonymise them in such a way that the data subject can no longer be identified.

5. Social network links and buttons

Kedels.com may include buttons, icons or links relating to social platforms such as, by way of example, Instagram, Facebook, YouTube, LinkedIn, TikTok or other services.

These elements allow the User to reach, with a simple click, the accounts or social pages attributable to B2Stock/Kedels.com.

Where such buttons consist solely of links to external platforms, their use does not in itself entail the installation on the Site of cookies belonging to the respective social networks.

To learn how the individual platforms process personal data, the User may consult their respective privacy notices:

6. Recipients and parties that may process the data

Personal Data may be processed by employees and collaborators of B2Stock expressly authorised, on the basis of specific instructions and with the adoption of adequate security measures.

In relation to the purposes indicated in this Privacy Policy, data may also be disclosed to external parties who may act, as the case may be, as processors duly appointed or as independent controllers.

The updated list of processors and other relevant parties may be requested by writing to [email protected].

Possible recipients include:

  • providers of IT infrastructure, hosting, IT support and consultancy;
  • providers of data analysis and development services, where used;
  • consultants, law firms, accountants and auditors;
  • payment service providers;
  • couriers and companies entrusted with shipping and logistics;
  • insurance companies;
  • Judicial Authorities and Public Security Authorities;
  • Public Administrations, public bodies and related territorial bodies, where required by law.

7. Possible transfer of data outside the European Union

If Personal Data are not transferred to countries located outside the European Union or the European Economic Area, processing will remain confined to the territories indicated, without prejudice to the characteristics of the individual providers used.

If a transfer of Personal Data to a third country becomes necessary, B2Stock will adopt the safeguards required by applicable law.

In particular, the transfer may take place:

  • to a country for which the European Commission has recognised an adequate level of protection pursuant to Art. 45 GDPR; or
  • through the adoption of Standard Contractual Clauses approved by the European Commission or other safeguards provided by Art. 46 GDPR.

8. Methods and security of processing

B2Stock processes Personal Data according to the principles of lawfulness, fairness, transparency, minimisation and security provided by applicable law.

Processing may take place by manual and automated means and through IT, electronic or, where necessary, paper media.

In any event, processing is carried out solely for the purposes indicated in this notice and by adopting organisational and technical measures adequate to protect the security, integrity and confidentiality of the data.

9. Data subject’s rights

The data subject may exercise, in the cases and within the limits provided by Articles 12-22 GDPR, the rights recognised by personal data protection law.

Requests may be sent to [email protected].

In particular, the data subject may exercise:

  • Right of access (Art. 15 GDPR): obtain confirmation as to whether or not personal data concerning them are being processed and, where that is the case, access the data and the information provided by law.
  • Right to rectification (Art. 16 GDPR): request the correction of inaccurate data and the completion of incomplete data.
  • Right to erasure (Art. 17 GDPR): request, where the conditions are met, the erasure of their personal data.
  • Right to restriction of processing (Art. 18 GDPR): obtain restriction of processing in the circumstances provided by the GDPR.
  • Right to object (Art. 21 GDPR): object, on grounds relating to their particular situation, to processing based on legitimate interest or on other legal bases for which the law recognises that right. The data subject may also object at any time to the processing of their data for direct marketing purposes.
  • Right to data portability (Art. 20 GDPR): where provided by law, receive the personal data provided to the Controller in a structured, commonly used and machine-readable format and transmit them to another controller.
  • Right to lodge a complaint (Art. 77 GDPR): lodge a complaint with the competent supervisory authority if they consider that the processing of their personal data infringes the GDPR.

If the data subject considers that processing carried out by B2Stock infringes Regulation (EU) 2016/679, they may lodge a complaint with the supervisory authority of the Member State in which they habitually reside, work or in which the alleged infringement occurred.

In Italy the competent authority is the Garante per la Protezione dei Dati Personali: https://www.garanteprivacy.it/

The data subject’s right to apply to the competent judicial authorities also remains unaffected.

Where processing is based on consent, the data subject may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Last updated: August 2026

Cookie Policy

10. Use of cookies

Kedels.com uses cookies and similar technologies.

Cookies are small text files that may be stored on the User’s device during browsing.

Some cookies last only for the single browsing session (“session cookies”) and are normally deleted when the browser is closed. Others may remain stored for a longer period (“persistent cookies”), until they expire or are deleted by the User.

Some cookies are technically necessary to enable the proper operation of the Site and of certain features, such as the cart, account access or the storage of preferences.

Other cookies or tools may instead be used, subject to consent where necessary, to analyse Users’ behaviour, measure Site performance or propose advertising content.

The use of cookies that are not strictly necessary is based on the data subject’s consent pursuant to Art. 6(1)(a) GDPR, where required.

Consent may be changed or withdrawn at any time with effect for the future.

11. Managing cookies from the browser

The User may configure their browser to receive a notification when a cookie is set, allow its use only in certain cases, refuse them in whole or in part, or delete them automatically when the browser is closed.

How this is managed depends on the browser used. Further information is available on the support pages of the respective providers:

It is also possible to manage some advertising preferences through dedicated services, including:

Disabling technical cookies or certain technologies may impair or limit some features of Kedels.com.

12. Changing cookie preferences

The User may change or withdraw at any time the preferences previously expressed in relation to cookies.

Settings can be reopened through the dedicated link or preference-management panel available on Kedels.com.

Third-party services

13. Google Ads

Kedels.com may use Google Ads, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), for advertising, marketing and campaign-measurement activities.

Subject to the User’s consent, where required pursuant to Art. 6(1)(a) GDPR, Google Ads may use cookies and similar technologies to measure the effectiveness of ads and show relevant advertising content.

When the User reaches Kedels.com through a Google advertisement, information may be stored that is useful to determine, for example, whether the ad was displayed or selected and whether it led to a particular action on the Site.

Google may receive information relating to the User’s visit and, if the User is signed in to their Google account, may link that information to the account according to its own terms and notices.

B2Stock may receive from Google statistics and aggregated information useful to assess the effectiveness of advertising campaigns.

If use of the service entails a transfer of Personal Data outside the European Economic Area, such transfer must take place on the basis of the instruments and safeguards provided by the GDPR and applicable law.

For further information on how Google processes data, you may consult:

The User may also manage or block certain cookies through their browser settings and advertising preferences.

14. Google Analytics

Kedels.com may use Google Analytics, an analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics makes it possible to obtain statistical information relating to use of the Site and may use cookies or similar technologies.

Where required by law, use of the service takes place on the basis of the User’s consent.

The information collected may be used to analyse use of Kedels.com, produce statistics on Site activity and enable B2Stock to improve its content, features and performance.

Where provided by the configuration used, measures may be adopted to reduce the possibility of directly identifying Users.

B2Stock adopts, in its relationships with providers, the contractual measures provided by personal data protection law.

If a transfer of personal data to countries located outside the European Economic Area occurs through Google Analytics, the safeguards provided by the GDPR and applicable law will apply.

Further information is available at:

Data collected through analytics tools will be retained solely for the period necessary for the purposes pursued and according to the retention settings configured in the relevant service.

The User may also use the tools made available by Google to limit data collection through Google Analytics: https://tools.google.com/dlpage/gaoptout

15. Use of OpenAI services in the chatbot

If Kedels.com uses a chatbot based on OpenAI services, the information entered by the User during the conversation may be processed through the services provided by OpenAI.

The purpose of processing is to enable the chatbot to operate and to provide the User with answers relevant to the requests made.

Where required, processing will take place on the basis of the data subject’s consent.

B2Stock will adopt the contractual and organisational measures necessary to govern processing carried out by the providers used for the service.

If the service entails a transfer of Personal Data to the United States or other countries outside the European Economic Area, the safeguards provided by applicable personal data protection law will apply.

Data will be retained solely for the period necessary for the purposes for which they were collected, without prejudice to any further legal obligations.

Limiting or refusing the processing of data necessary for the chatbot to operate may make some features of the service unavailable.

For further information on OpenAI services and the related terms and notices:

Users who do not wish to use the service may stop interacting with the chatbot.

16. Changes to the Privacy and Cookie Policy

This Privacy and Cookie Policy is effective from the date indicated in the document.

B2Stock may amend or update it periodically, for example as a result of the introduction of new features on Kedels.com, a change in the services used or changes in applicable law.

Users are therefore invited to consult this page periodically to check the most recent version of the notice.

Last updated: August 2026

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